Every website owner’s dream is that their website would appear in the top search engine’s first page list. High rankings in search engines are very important for your online business or campaign. if you want to get noticed, you have to get on Google’s first page. Ninety percent of internet users extract their information from hits listed on the first page. Only five percent click through the next page for more information. The remaining five percent or less comprise those who have the patience to browse the third and succeeding pages. Learning how to rank higher on search engines is synonymous with increased organic traffic which is also equivalent to increased readership and sales. Heavy traffic means massive income.
Unlike the earlier periods, the search engines are getting smarter and they are measuring the user experience to improve their algorithms and show more relevant results to the people who use the search engines to find specific information. Also, the search engines know how much time the average visitor spends on your site, how many pages they visit, how often they return and so on.
Here, I would like to share you some tips that are useful in achieve a good site ranking.
1. The keywords that you use in the Title and Body text.
You should include the search keywords you are targeting in your website’s title tab. The title tag (or “meta title”) is the text that appears at the top of your browser window. Think of it as the title for the webpage. The meta title is also what is displayed as a link in search results.
In the HTML code, the meta title is the text between the <title> tags. For example, the meta title of this article looks like this in the HTML code:
<title>How to Rank Higher In Search Engines?</title>
Use the search keywords you’re targeting in every webpage’s title tag. Have a customized title for each page; don’t be lazy and use the same title for every page on your site.
It is important to use the keyword phrase throughout the page where it makes sense. As engines get more sophisticated, it’s not just the targeted keyword phrase that counts, but the mix of all the words on the page that help to determine what the page is about. Use the search keywords and phrases you’re targeting throughout your page or article…. when it makes sense. It is important to choose the right keywords because they will affect your searchability. Pick keywords that are common or phrases that are embedded within the page. This will invite web crawlers to pick them up.
2.Link popularity of the site in a global sense
A websites overall link popularity drastically effect rankings. If lots of other websites link to you, search engines conclude that lots of people find your content useful or interesting. That makes your webpage rank higher than a similar page with fewer inbound links. Every inbound link is a “vote” for your site. In total the more inbound links to your website, the better it is for you.
As in every other scenario, not the quantity of links but, the quality and relevance of those inbound links matter greatly. Building quality and relevant links will help you better.Focus your link building efforts on sites within your niche. And if you can help it somehow, try to get links on specific webpages within a site that’s even more relevant.
3. Directory submission
Submit your site to search-engine directories. Submission to most directories is free, and it creates a link to your site. The more links, the higher your ranking. The more directory submissions you have done the more your site’s popularity will be.
4. Anchor text of inbound links
Anchor text of the inbound link is one of the most concise assessments another person can make about what your site/page is pertaining to. The anchor text is the visible, clickable text of a link. Choose anchor text that helps your website/page rank better for your targeted keywords. For example, if I were to ask for a link to this article, I would ask for anchor text that says something like “Top 10 Search Engine Ranking Factors”. That anchor text tells search engines that the link goes to a page about “search engine ranking” — the search keywords that I would love to have this article rank prominently.
That anchor text is better than “the most awesome article ever written”. While it would be interesting to see which anchor text generates more clicks from human surfers, there is no doubt that the keyword-rich version of the anchor text would help this article’s ranking in search results much more than the keyword-less version.
5. Importance of links within the site’s internal structure.
The more prominently you feature a particular page on your site, the more weight search engines will give it. So you should Showcase your best content or the webpage you most want to highlight. Put it in your main navigation menu or link to it from your homepage.
6. Content Management
Better content management is another factor which boost your website’s popularity. To keep visitors on your site you need content that engages. Always update new content that is likely to be shared. Try to put contents that have a catchy headline, an immediate introduction to the benefits and a personal touch. It means you should create the content as if you were going to share it with a close friend of yours.
By writing articles, posting videos, or recording audio and including your website information, you can gain links by submitting the information to related directories. You can submit articles to websites like EZine article distribution or Buzzle and place a link to your site in the article. This creates another link to your site from an outside source. Learning how to rank higher is equivalent to maintaining quality and excellent content.
7. Quality Website Hosting with better uptime
A good website hosting in search engine optimization can do wonder at your search engine ranking. Hosting is one of the prime factor at your SEO, you should be aware of low speed and low uptime web hosting services. You may like to read few tips to choosing best web hosting services. A good website hosting provider will give you better speed and uptime and can build your online reputation for users as well as at Search Engines like Google, Yahoo, Bing. Latency is also a great factor in user satisfaction, you may have to pay a little extra sum to but a better performing server but I bet it worth it. You should do some research to get the best possible hosting services for you.